Privacy Policy

This Privacy Policy explains how Elite Sneakers collects, uses, stores, shares, and protects personal information when you visit our website, create an account, place an order, contact us, subscribe to marketing communications, or otherwise interact with our services.

1. About This Privacy Policy

Elite Sneakers respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy describes the types of information we may collect, why we collect it, how we use it, when we may share it, how long it may be retained, and the choices and rights available to you.

By using our website or services, you acknowledge that your information may be processed as described in this Privacy Policy, subject to applicable law.

2. Who We Are

Elite Sneakers is an online retailer offering gym, travel, sports, and everyday carry products.

For the purposes of applicable data protection law, Elite Sneakers may act as the controller of personal information collected directly through our website and customer interactions.

3. Personal Information We May Collect

The information we collect depends on how you interact with our website and services.

We may collect the following categories of personal information:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Postcode
• Order history
• Products purchased
• Account information
• Customer service communications
• Marketing preferences
• Website usage information
• Device and browser information
• IP address
• Cookie and tracking data where applicable

4. Information You Provide Directly

You may provide personal information directly to us when you:

• Place an order
• Create a customer account
• Subscribe to our newsletter
• Contact customer service
• Request a return or refund
• Submit a review
• Participate in a promotion
• Send us an email or message

5. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics tools, server logs, or similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Time spent on pages
• Referring website
• Approximate location
• Shopping activity
• Cart interactions

This information helps us understand how customers use our website and improve performance, functionality, and user experience.

6. Payment Information

Payments are processed through secure payment providers and ecommerce systems.

We do not intentionally store full payment card numbers, full card security codes, or online banking passwords on our own systems.

Payment providers may collect and process payment-related information in accordance with their own privacy policies and security standards.

7. How We Use Personal Information

We may use personal information for purposes including:

• Processing and fulfilling orders
• Arranging shipping and delivery
• Processing payments
• Managing returns and refunds
• Providing customer support
• Responding to enquiries
• Managing customer accounts
• Preventing fraud and misuse
• Improving our website and services
• Sending service-related communications
• Sending marketing communications where permitted
• Complying with legal obligations
• Protecting our rights and business interests

8. Legal Bases for Processing

Where applicable data protection law requires a legal basis, we may process personal information on one or more of the following grounds:

• Performance of a contract
• Compliance with a legal obligation
• Legitimate business interests
• Your consent
• Protection of legal rights

The specific legal basis depends on the type of information and the purpose for which it is used.

9. Order Processing

When you place an order, we use your personal information to process payment, verify order details, prepare the order, arrange shipping, provide delivery updates, and handle customer support.

Without certain required information, we may be unable to fulfil your order.

10. Shipping and Delivery

We may share necessary customer information with delivery companies and fulfilment service providers for the purpose of delivering orders.

This may include:

• Your name
• Delivery address
• Postcode
• Telephone number
• Email address
• Order or shipment reference

Delivery providers may process that information under their own privacy policies.

11. Customer Service

If you contact us, we may retain your communication and related account or order information so we can respond to your request and maintain appropriate support records.

Customer service communications may include emails, contact-form messages, refund requests, return requests, or other correspondence.

12. Marketing Communications

If you subscribe to our newsletter or otherwise agree to receive marketing, we may send communications about:

• New products
• Special offers
• Promotions
• Product launches
• Store updates

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

Service messages about orders, payments, shipping, returns, or account security are not generally treated as marketing communications.

13. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, analyse website performance, understand customer behaviour, and support marketing where permitted.

Cookies may include:

• Essential cookies
• Performance cookies
• Analytics cookies
• Preference cookies
• Advertising or marketing cookies

Where required, non-essential cookies may be used only after appropriate consent is obtained.

14. Essential Cookies

Essential cookies may be necessary for functions such as:

• Shopping cart functionality
• Checkout
• Account login
• Security
• Fraud prevention
• Website navigation

These cookies may be required for the website to function properly.

15. Analytics

We may use analytics services to understand how visitors use our website.

Analytics information may help us measure traffic, identify popular pages, understand customer journeys, and improve website performance.

Analytics providers may use cookies or similar technologies according to their own policies.

16. Advertising and Marketing Technologies

Where enabled and permitted, we may use advertising or marketing technologies to measure campaign performance, show relevant advertising, or understand how customers interact with promotions.

You may have options to manage these technologies through cookie settings, browser controls, or third-party advertising preferences.

17. Sharing Personal Information

We may share personal information with trusted service providers when necessary to operate our business.

These may include:

• Ecommerce platform providers
• Payment processors
• Delivery and courier companies
• Fulfilment providers
• Website hosting providers
• Analytics providers
• Marketing service providers
• Customer service providers
• IT and security providers

We aim to share only the information reasonably necessary for the relevant service.

18. We Do Not Sell Personal Information

Elite Sneakers does not sell personal information to third parties for money.

However, some advertising or analytics technologies may involve sharing certain identifiers or activity information as permitted by applicable law and subject to your cookie choices.

19. Fraud Prevention

We may process and share certain information where necessary to prevent fraud, unauthorised payments, account misuse, or other security threats.

This may involve checks performed by payment providers, ecommerce platforms, fraud-prevention tools, or financial institutions.

20. Legal Disclosures

We may disclose personal information where reasonably necessary to:

• Comply with law or legal process
• Respond to lawful requests from authorities
• Protect our rights or property
• Prevent fraud or criminal activity
• Protect customers or other persons
• Enforce our agreements and policies

21. Business Transfers

If our business is reorganised, merged, sold, transferred, or acquired, personal information may be transferred as part of that transaction, subject to applicable legal protections.

22. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, accounting, fraud-prevention, dispute-resolution, and customer service requirements.

Retention periods may vary depending on the type of information.

23. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no online system or method of electronic storage can be guaranteed to be completely secure.

Customers should also take reasonable steps to protect passwords, account credentials, and personal devices.

24. International Data Transfers

Some of our service providers or technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards may be used as required by applicable data protection law.

25. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal data.

These may include the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request restriction of processing
• Object to certain processing
• Request data portability in certain circumstances
• Withdraw consent where processing is based on consent

These rights are subject to applicable legal conditions and exceptions.

26. How to Exercise Your Rights

If you wish to make a privacy-related request, contact us at:

info@elitesneakers.co.uk

Please provide enough information for us to identify you and understand your request.

We may request reasonable identity verification before responding to certain requests.

27. Right to Correct Information

If personal information we hold about you is inaccurate or incomplete, you may request that it be corrected.

28. Right to Request Deletion

In certain circumstances, you may request deletion of personal information.

We may need to retain certain information where required for legal, tax, fraud-prevention, accounting, contractual, or dispute-resolution purposes.

29. Right to Object

In certain circumstances, you may object to processing based on legitimate interests or to direct marketing.

You can opt out of direct marketing at any time.

30. Withdrawing Consent

Where we rely on consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent does not necessarily affect processing that occurred lawfully before withdrawal.

31. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

You may also have the right to complain to the UK data protection regulator or another competent supervisory authority, depending on the circumstances.

32. Children’s Privacy

Our website is intended for general retail customers and is not specifically directed at young children.

We do not knowingly seek to collect personal information from children where such collection would be inappropriate or unlawful.

33. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of independent third-party websites.

We encourage you to review the privacy policy of any external website you visit.

34. Customer Accounts

If you create an account, you are responsible for maintaining the confidentiality of your login credentials.

Contact us promptly if you believe your account has been accessed without authorisation.

35. Reviews and User Content

If you submit a review or other public content, some information you choose to provide may become visible to other website visitors.

Do not include sensitive personal information in public reviews.

36. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, service providers, or data practices.

The latest version published on our website will apply from the date it is made available, subject to applicable law.

37. Contact Us About Privacy

If you have questions about this Privacy Policy, how we use personal information, or wish to exercise a privacy right, please contact us using the details below.